Recurring Campaigns: How to Automate Your SMS Marketing

SMS marketing is a powerful tool for driving customer engagement and sales, but creating and sending individual campaigns can be time-consuming. That’s where recurring campaigns come in. Recurring campaigns allow you to automate your SMS marketing and send timely, relevant messages to your audience on a regular basis. In this post, we’ll explore how recurring campaigns work and how you can set them up to maximize your SMS marketing efforts.

1. What Are Recurring Campaigns?

Recurring campaigns are automated SMS messages that are sent on a schedule. These campaigns can be sent on a daily, weekly, monthly, or custom schedule, allowing you to engage with your audience consistently without having to manually send messages each time. Recurring campaigns are perfect for sending reminders, updates, promotions, or seasonal offers to your subscribers.

2. Benefits of Recurring SMS Campaigns

Recurring campaigns offer numerous benefits to businesses looking to automate their SMS marketing efforts:

• Consistency: Automated campaigns ensure that your messages are sent consistently, which helps maintain regular communication with your customers.
• Time-Saving: Once set up, recurring campaigns run automatically, freeing up time for you to focus on other aspects of your business.
• Better Engagement: Recurring campaigns can increase customer engagement by keeping your audience informed, reminding them about upcoming events, or offering special promotions on a regular basis.
• Increased Sales: By sending timely, personalized offers, recurring campaigns can drive repeat business and encourage customers to take action.

3. Types of Recurring SMS Campaigns

There are many different types of recurring SMS campaigns you can set up, depending on your business needs. Here are some examples:

• Promotional Campaigns: Send regular offers, discounts, or product recommendations to your subscribers. For example, “Enjoy 20% off your next purchase! Text ‘DISCOUNT’ to get your coupon.”
• Event Reminders: If you host regular events, such as webinars, product launches, or sales, you can set up recurring reminders to ensure your attendees don’t forget. “Reminder: Join us for the webinar at 2 PM today! Click here to register: [Link].”
• Loyalty Program Updates: Send updates to your customers about their loyalty points, rewards, or exclusive benefits. “You’ve earned 100 points! Redeem them for a free item or exclusive discounts.”
• Seasonal Campaigns: Use recurring campaigns to promote seasonal offers or holiday specials. “It’s spring! Enjoy 15% off all outdoor products for a limited time.”

4. How to Set Up Recurring Campaigns with Mobiniti

Setting up recurring campaigns with Mobiniti is simple and intuitive. Here’s how you can get started:

1. Choose Your Campaign Type: Decide what type of recurring campaign you want to create, whether it’s a promotion, event reminder, or loyalty update.
2. Set Your Frequency: Determine how often you want your messages to be sent. You can choose a fixed schedule (e.g., weekly on Mondays) or set up custom intervals.
3. Segment Your Audience: Use Mobiniti’s segmentation tools to target specific customer groups based on behavior, location, or interests. This allows you to send highly relevant messages to the right people.
4. Create Your Message: Craft your SMS message with a clear call-to-action (CTA) that tells your audience exactly what to do next. “Text ‘JOIN’ to get 10% off your next order!”
5. Automate Your Campaign: Once you’ve set up your recurring campaign, Mobiniti will automatically send your messages on the schedule you’ve defined. You can sit back and relax while your campaigns run on autopilot.

5. Best Practices for Recurring SMS Campaigns

To get the most out of your recurring SMS campaigns, follow these best practices:

• Keep Your Messages Relevant: Ensure that your recurring messages are valuable to your audience. Avoid overloading them with irrelevant promotions or reminders.
• Personalize Your Campaigns: Use customer data to personalize your messages. This can include addressing customers by name or tailoring offers based on their purchase history or preferences.
• Test and Optimize: Regularly test different message formats, sending times, and offers to see what resonates best with your audience. Use Mobiniti’s analytics to track campaign performance and optimize for better results.
• Provide an Easy Opt-Out Option: Always include an easy way for subscribers to opt-out of your recurring campaigns. This ensures compliance and allows users to manage their communication preferences.

Conclusion

Recurring campaigns are a great way to automate your SMS marketing efforts and stay top of mind with your customers. By sending consistent, personalized messages, you can build stronger relationships, drive repeat business, and save time. With Mobiniti’s easy-to-use platform, setting up and automating your SMS campaigns has never been easier. Ready to get started? Learn more about recurring campaigns and how to set them up at this page.